These days it is FREEZING in Heck, so we had to get out. Fortunately August 6th marked the unholy mass known as the Long Beach Zine Fest, at the Museum of Latin American Art in Long Beach, CA. This was the third consecutive summer gathering of self-publishers in the LBC, and already a huge success.
Long Beach knows how to throw an art party with live local music in an airy and inspiring setting. The Museum of Latin American Art was also open and free to the public, as it is every Sunday, so visitors to the zine fest could experience an overwhelming amount of creative culture in one place. Did we mention there was also free beer?
It was by no coincidence that we chose to launch Heck Ketchup Co. at the LB Zine Fest. As rooted residents of the realest city in SoCal, there was hardly any choice to be made. As you get to know the Ketchup Company you will begin to discover: Despite our shadowy reach in to the depths of the world banking system, we are but a humble collective of Jennies from the block. The block however, represents our righteous, ever-growing community, which stands as a shining beacon of diversity and creativity in a world spiraling into xenophobic timidity.
We are grateful that the place where we live gives us a platform to express our perspective on this deeply fried world, in hopes of organizing an organic movement of people who believe art is a vital approach to finding the truth, sharing it, and escaping from it. And just because we deal in truth, doesn’t mean we can’t be fun. We flog ourselves nightly to the mantra: “We will not take ourselves too seriously. We will not take ourselves too seriously…”
Big thanks to our friends who inspired, guided, and assisted us in being part of the LB Zine Fest. Life wouldn’t be worth a toot without our friends and neighbors, especially: Our friends at the LB Public Library (“the studio”), Splendid Disasters, Never Press, Grab Bag Studio, Tiny Splendor, Carly Lake & Sophia Zarders, Dave Van Patten, and Stacy Russo. We had a great time partying with you all. And thanks to Big Bad Rooster for playing! If you haven’t heard their music yet, you are blowing it.